Designer based in the Canary Islands, working worldwide. Currently Senior Designer at Club La Santa: branding, experiential event design, wayfinding, cartography, digital guest experience, alongside independent client work in brand identity, design systems, editorial and digital projects, mostly across culture, sport, ecommerce and hospitality.
Design starts with the problem, not the visual. This is usually found by talking it through with a client rather than guessing at what looks good. Flexible systems built for handover and longevity, beyond delivery.
I'm picking up front-end development and AI tools for the same reason: to reach solutions the existing toolkit couldn't.
Let's talk, get in touch so we can dig into your project, ideas or creative brief and figure out how to bring it to life.
info@helenbrownedesign.com
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